Qlikview reached convention-goers at the Orange County Convention Center through the use of various guerrilla marketing techniques: GoSIDEWALK chalk stencils, GoPROJECTION, and GoMODELS. Green and white GoSIDEWALK stencils were placed along International Drive by the convention center and the QlikView logo was projected on buildings at the busy intersections near the convention and directly at a hotel entrance to reach convention-goers on their way back to their hotel rooms.  In addition, GoMODELS invited  convention visitors to the QlikView pool party.  The combination of three proven guerrilla tactics made this campaign a full-blown success and made sure that every visitor got the Qlikview message.