Street Teams - A Butterfly Flaps its Wings…
…and GoMODELS Hand Out Thousands of Promotional Fans
The objective of this campaign was to promote the release of “The Butterfly Effect 2″ on DVD. In 5 different markets, GoMODELS were unleashed on an unsuspecting public as they handed out branded “Butterfly Effect 2″ hand fans. The campaign’s persistence (9 days/market) reinforced its ability to raise awareness for the release of the new DVD.

